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Investigating Digital Marketing Pattern Using Foundation Data Approach in the Banking System (Case Study ‎Tose’e Ta’avon Bank)

کلیدواژه: Digital Banking, Digital Marketing, Delphi technique, Fuzzy Analysis, Tose’e Ta’avon Bank

نویسندگان: Shafeian Niloofar, Aghaei Mohammad, Gharibnavaz Nader

ناشر: حسابداری دولتی - Governmental Accounting

Subject and purpose of the article: In the present study, the Digital Marketing model that has been extracted using the grounded theory has been using Analysis Fuzzy Analysis technique and Delphi method.
Research method: The statistical populat... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

33 دانلود

51 بازدید

مشاهده/دانلود

Designing a Digital Marketing Model in Iran's Banking Industry

کلیدواژه: Marketing,Digital Marketing,Banking Industry,Information Technology

نویسندگان: Esmaili Neiri Reza, Hajipour Shooshtari Abdolhamid, Andervazh Leila

ناشر: تکنولوژی در کارآفرینی و مدیریت استراتژیک - Journal of Technology in Entrepreneurship and Strategic Management

In today's business world, Digital technologies continue to advance at an increasingly rapid and revolutionary pace, often referred to as the Fourth Industrial Revolution. No aspect of business has remained untouched by its surging waves, leading to significant changes, adjustments, and modification... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

38 بازدید

مشاهده/دانلود

The Agility Model of the Banking Industry in Digital Marketing

کلیدواژه: Digital Marketing,Agile Digital Marketing,Agility

نویسندگان: Salehi Jalal, HOSSEINZADEH ALI, BASTAM HADI

ناشر: INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT - INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT

The developments of Digital Marketing in the Banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

42 دانلود

70 بازدید

مشاهده/دانلود

Investigating the Factors Affecting the Productivity of Islamic Banking (Case Study of Tose’e Ta’avon Bank and its selected Branches)

کلیدواژه: Productivity, Tose’e Ta’avon Bank, Selected branches

نویسندگان: SHarifi Hasan, Hojabrkiani Kambiz, Asgari Farid

ناشر: حسابداری دولتی - Governmental Accounting

In order to evaluate the productivity of Banks, it is necessary to measure the efficiency of Banks. Therefore, in this research, productivity and factors affecting it were investigated in the Tose’e Ta’avon Bank and its selected branches.
Methodology. The marginal cost function approach was use... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

18 دانلود

31 بازدید

مشاهده/دانلود

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

کلیدواژه: Excellence model, Digital Marketing, Commercial Banking, Grounded theory

نویسندگان: Yaghoubpour Maryam, Khodadad Hosseini Seyed Hamid, Janatifar Hossein, Sanavifard Rasoul

ناشر: مدیریت بازرگانی - Journal of Business Management

Objective
In response to global advancements in the Banking sector and the increasing competition in Iran, with new Banks and financial institutions entering the market, commercial Banks must leverage Digital Marketing to differentiate their services and secure a significant ma... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

13 دانلود

35 بازدید

مشاهده/دانلود

Open Banking Innovation Model by Digital Transformations Based on Adaptive Neuro Fuzzy Inference System (ANFIS)

کلیدواژه: Digital Transformation,Open Banking,Banking Innovation,Business Strategy,Business Model

نویسندگان: Mirfallah Lialestani Mohammadali, KHAMSEH ABBAS

ناشر: JOURNAL OF SYSTEM MANAGEMENT - JOURNAL OF SYSTEM MANAGEMENT

Given the emergence of Digital transformation from Industry 4 and the rapid dissemination of technological innovations as well as their impact as a strong driving force in new Banking businesses, efforts should be made to identify the dimensions of this core factor as rapidly as possible. Providing ... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

24 دانلود

71 بازدید

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A Governance Framework for Digital Transformation in Banking: Unveiling Archetypes through Latent Class Analysis

کلیدواژه: Digital Transformation, Digital governance, Digital Banks, Digital Innovations, Latent Class Analysis

نویسندگان: Khosropour Hossein, Elyasi Mehdi, Ghazinoori Seyed Soroush, Taghva Mohammadreza

ناشر: مدیریت فناوری اطلاعات - Journal of Information Technology Management

The Banking industry is undergoing a significant transformation driven by Digital technologies, evolving customer behaviors, and increasing regulatory pressures. To remain competitive, Banks must adopt governance frameworks that integrate Digital innovations to enhance operational efficiency and imp... ادامه

سال:2025

لینک به محتوا با زبان هدف

نوع سند: Article

4 دانلود

8 بازدید

مشاهده/دانلود

Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat

کلیدواژه: Mellat bank,Digital banking,New product,Digital product,Product development

نویسندگان: Tajarloo Alireza, ANSARI MANOUCHEHR, DIVANDARI ALI, KEIMASI MASOUD

ناشر: مدیریت صنعتی - Industrial Management Journal

Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the Digital Banking approach applied by Mellat Bank. Methods: This is a qualitative, descriptive, ... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

50 بازدید

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Comprehensive Evaluation of User-Centric Indicators for Digital Banking Implementation: A Case Study of Tejarat Internet Bank

کلیدواژه: AHP,Customer Satisfaction,Digital Banking,Internet Banking,Retail Banking

نویسندگان: Saadati Hossein, Afsharirad Majid

ناشر: مجله بین المللی بازرگانی و توسعه - International Journal of Business and Development Studies

Digital Banking (DB) is becoming a popular choice for many customers who value convenience and efficiency. However, it is also important to evaluate how well Internet Banks perform in terms of customer satisfaction. This study aims to comprehensively identify and evaluate suitable indicators for DB ... ادامه

سال:2023

لینک به محتوا با زبان هدف

نوع سند: Article

26 دانلود

55 بازدید

مشاهده/دانلود

Risk Analysis Model in Digital Banking and Its Impact on the Investment Portfolio of Financial Institutions

کلیدواژه: Risk Analysis,Digital Banking,Investment Portfolio,Financial Institutions

نویسندگان: Bandarian Mahdi, Moeinzad Hossein, Kasrai Ahmadreza

ناشر: - Digital Transformation and Administration Innovation

The present study aims to develop a risk Analysis model in Digital Banking and examine its impact on the investment portfolioof financial institutions. This research is applied in nature, as it addresses a real-world issue and its findings can provide effective solutions for financial institution ma... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

2 بازدید

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